If yes, you have a branding problem.
You see, hood cleaners aren’t a hustle service. You don’t contact random restaurants, asking to clean them.
Instead, you establish long-term relationships with restaurants.
And you do so by presenting yourself well. You need a brand-image that’s professional and clean.
Start by fixing your website.
Most restaurants look online for hood cleaners. And at some point, they’re bound to land at your site.
If your website looks bad, you’ll repel potential clients.
The Fixes for Hood Cleaning Marketing.
You have to adjust many things, from aesthetics to widget placement, and how you sell your site!
Selling My Site?
Yes. Your website is your front-line salesman.
The content has to be tight. You need to immediately convince prospects that you’re the best for the job.
You need to engage them long enough to be interested in your services.
For that, you need a good copywriter. You need someone who can write content that excites, and doesn’t distract.
Another Selling Point – Contact Info.
A good salesman is persistent.
They always present their contact information for follow-ups. And you should do the same.
Don’t hide your contact info on a different page, or at the bottom of the site. It has to be one of the first things a prospect sees.
You want them to contact you as soon as possible. And from there, you can take over the salesman role.
Make Evaluations Easy for them.
Any good service provides free quotes to its prospects.
First, it saves their time, and they’ll appreciate that. And second, it makes you the better option.
You see, many hood cleaners provide free quotes – but through email and phone.
So it takes your prospects time to compare prices.
You can go a different route. You can have an automatized system on your site (a little widget).
All the prospect has to do is punch in their hood metrics. And from there, they get an immediate quote!
They can them confirm them by phone, or when you decide to visit for a measurement.
Speaking of Evaluations – FAQs and Checklists.
A good site page convinces prospects that they have a problem.
If they’re visiting their site, they know their problems at some level. But spelling it out makes it serious.
It makes them likely to look for a fix.
Also, checklists explain well the scope of your service.
You can use it to explain your pricing system. And you can use it to help prospects find “additional problems” in their kitchen.
Other Hood Cleaning Specifics.
Hood cleaners operate in a specific locus of the headquarters. So it’s likely that you work only in 1 state, or even in a single city.
If that’s the case, you need to make that clear immediately.
This ensures that those who stick around belong to your target market.
Local Marketing Tactics.
All hood cleaning businesses are local (unless you’re a mega-corporation).
And this means you target people by address. And everything you do (from ad purchases to keyword selection) requires localization.
That way – you spend less money per conversion.
That Seems Like a Lot to Do…
Of course, it is.
Website design isn’t easy. Nor is marketing.
Both are specializations in the world of online marketing.
You can’t design an effective website on your own. Because this isn’t just a matter of programming knowledge…
It involves planning. You have to know what sells, what to show, and how to show it.
It’ just like designing a work of art. And it is best if you get someone experienced to do the job.
Such As? How about Nashville Hood Cleaning Pros?
That’s right – it’s a marketing service just for your niche.
And there’s a reason for that. This service gets endless applications from the cleaner that want marketing.
And the acceptance requirements are hard too. You need to send a time-sensitive application and be on your toes for a response.
But hey – that’s what you get with marketers who are good at what they do.
This service will make your cleaning business a dream come true. It’ll provide you with financial freedom rarely dreamt of in the business world.
Be sure to visit their site, and fill out your application now!
Our Nashville Hood Cleaning client is ecstatic with the results that we’re getting them throughout the Nashville area. We love doing hood cleaning for great restaurants and even purposely give positive reviews to restaurants in the area to help bolster their bottom line. And Nashville is a tough market for hood cleaning. They seem to have more hood cleaners per capita in Nashville than we’ve seen in any other city in the USA. Crazy, right? But – we cut through the hood cleaning quagmire and are running Nashville Hood Cleaning Pros to the top to be the biggest hood cleaner in all of Tennessee.